Know where you stand
Get a free readiness snapshot and see which product categories could make sense for your brand.
START WITH CLARITYMenu
BUILT BY A WORKING LICENSING AGENT
Build your licensing program.
Keep 100% of your royalties.
Turn the brand you’ve built into a business you can grow. Get a self-serve, AI-powered toolkit, practical know-how, and optional expert support to take merchandise licensing one smart step at a time.
Flat monthly pricing Your royalties stay yours
YOUR BRAND, IN MOTION
SAMPLE READINESS SNAPSHOT
Good things
are taking shape.
8of 12
A clear audience and a distinctive point of view give you a strong place to start.
CATEGORIES TO EXPLORE
Everyday apparelWearable ways to show up
DrinkwareA natural fit for daily rituals
Paper & stationeryRoom for your visual world
A useful next step, not a crystal ball.
Your ideas.Your call on every deal.
MADE FOR THE PEOPLE BEHIND THE IP
Creators & artists Performers Characters Independent brands Food & hospitality
A PRACTICAL WAY INLicensing can feel like a closed door.
Licensing can feel like a closed door.
Let’s make it a process.
Learn the business, build the materials, and make thoughtful moves at your pace. You stay in the driver’s seat from the first idea to every conversation.
Show your brand clearly
Shape your story, visual identity, and one-page sell sheet into a polished brand kit.
MAKE IT TANGIBLEFind the right fit
Research potential licensees, prepare your pitch, and keep outreach organized in one place.
BUILD MOMENTUMUnderstand the terms
Learn the language of licensing and know what to ask before you get to an agreement.
LEARN AS YOU GO↳
Licensing is a relationship business. The platform helps you prepare and stay organized; we never contact licensees for you. You decide who to contact and when.
YOUR LICENSING WORKBENCHEverything you need
Everything you need
to make a start.
Skip the blank-page scramble. Build the basics of your program with practical, guided tools designed for independent IP owners.
Explore plansReadiness & brand kit
Understand your starting point, explore product categories, and bring your brand story, look, and sell sheet together.
Targeting & outreach
Research the kinds of partners that fit, tailor a clear pitch, and track your own outreach pipeline.
Deal terms, in plain English
Get familiar with royalties, minimum guarantees, advances, territories, and term lengths before a deal is on the table.
Educational information, not legal advice. Have an attorney review every agreement.
MEET THE FOUNDER
Paul Leonhardt
FOUNDER’S NOTE
For more than 20 years at Coastal Brand Management, I’ve built merchandise programs for everyone from small local brands to national celebrities, and I’ve watched too many great niche brands sit on the sidelines because they couldn’t afford an agent or get one to call back. I built MyBrandManager.ai to put that experience in their hands: practical tools to launch and grow their own licensing program, with no commission and no revenue share. They keep their brand, their royalties, and a real person to call when they need advice.
STRAIGHTFORWARD BY DESIGNPick your pace.
Pick your pace.
Keep your royalties.
One flat monthly price. Your licensing program, your decisions, your royalty dollars.
STARTER THE FOUNDATION
$49/ month
For getting the essentials in place.
- Brand readiness assessment
- Brand kit & sell sheet
- Deal terms learning guide
- Reusable term-sheet template
MOST POPULAR
PRO THE FULL TOOLKIT
$149/ month
For building your program in motion.
- Everything in Starter
- Licensee research & targeting
- Pitch & outreach builder
- Pipeline tracker
COACHED EXPERT SUPPORT
$499/ month
For a little more perspective along the way.
- Everything in Pro
- Monthly strategy session with an experienced licensing professional from Coastal Brand Management
No revenue share. No promise of deals. Just a clear set of tools to help you build, learn, and move at your own pace.
GOOD TO KNOWGood questions.
Good questions.
Clear answers.
Licensing takes time. Start with a clear picture of what the work involves.
Still have a question? Get in touchDo I need a licensing agent?
Not to get started. MyBrandManager.ai helps you learn the process and run your own program. If you’re looking for hands-on representation, email us and we’ll route your inquiry to the founder to discuss whether Coastal Brand Management is a fit.
Will the platform contact licensees or manufacturers for me?
No. The tools can help you research potential partners, prepare your pitch, and organize your outreach. You decide who to contact and send every message yourself.
Does the readiness assessment predict a deal or royalty income?
No. The assessment is an educational snapshot of your starting point and possible product categories to explore. It does not predict deals or revenue, and licensing takes time.
Is the deal terms guide legal advice?
No. Deal information and templates are educational only, not legal advice or final contracts. Have an attorney review every agreement.
FREE BRAND READINESS ASSESSMENTCurious if licensing
Curious if licensing
could fit your brand?
Answer five quick questions for a directional snapshot. No login or AI is needed; your score is calculated in this browser.
Four signals—audience reach, audience connection, brand clarity, and product interest—earn 0–3 points each. Add them for a score out of 12. Your brand type shapes category recommendations, not your score.
No cost No commitment Yours to explore
YOUR STARTING POINTBRAND TYPE
Calculated here; no account needed.
A useful first look. No email required.
Your brand has a story.
Let’s find its next chapter.
Take a few minutes to see where your licensing journey could begin.
Take the free assessment Free to take · No commitment